![]() “Theoretically, this would come down to 700 to the power of 10, or 700 to the power of 100 possible personas. These sessions ranged anywhere from 10 API calls to 100 API calls,” explained Nagaraj. “One of our customers has approximately 700 API endpoints. He says he soon realized existing approaches to cloud app security fell short - most only provided limited visibility into the app layer and suffered from high false-positive rates, while others were designed to protect traditional apps with well-understood protocols, as opposed to distributed apps using custom APIs. (Cisco acquired AppDynamics in 2017 for roughly $3.7 billion.) While at AppDynamics, Bansal had a prime view of the growing adoption of cloud-native architectures. This combination of real-time trace data and machine learning uniquely enables Traceable to distinguish between legitimate and malicious users and application activity with a high degree of accuracy.”īansal, the founder and former CEO of AppDynamics, cofounded Traceable with former AppyDynamics VP Sanjay Nagaraj. “Traceable’s approach is to feed TraceAI, our machine learning technology, with extremely rich and highly useful distributed tracing data directly from the application. Existing application security approaches aren’t built for modern application architectures and use data in a narrow context to detect threat activity,” Bansal told VentureBeat. These applications are all API-driven, with APIs exposing business logic to the outside world. ![]() “Cloud-native applications have clearly become hackers’ favorite targets. These algorithms learn to distinguish between normal and anomalous behavior with a false positive rate of less than 1%, Bansal claims, and to provide alerts for activity that might deviate from the norm. We invest in the boldest entrepreneurs and help them build great companies in the Wild West by backing with capital, community, and expertise for the journey.Traceable works to protect these APIs with machine learning algorithms that analyze app activity from the user and session all the way down to the code. ![]() Intermountain West (e.g., Utah, Colorado, Arizona, New Mexico) - Salt Lake City, Utah, U.S.A. The firm is headquartered in Denver, Colorado and was founded in 2011. The firm's focus areas include international (Israel), quantitative (behavioral finance), thematic (driverless cars) and segmented (microcaps) strategies. Ibex Investors is an investment firm targeting returns through niche, non-correlated, differentiated strategies. We invest over the long term and without a predetermined exit horizon in innovative and growing French companies, in all sectors, up to €3 million (alone or in co-investment). We have a special affinity for logistics, undesked workers, underserved populations, infrastructure, transportation and mental health, but we are not limited to just those sectors. ![]() and 2) Founders with deep domain experience: we love founders who are solving problems they know intimately from years in the business. We are looking for two main things in startups: 1) Technology transforming core industries: massive markets where the new technology can an exponential impact to the business. We invest in seed-stage tech companies in secondary markets. Denver, Colorado - Washington (DC) - Midwest, U.S.A.
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